The Modus Blog

Thankful + Grateful — For You!

Thankful + Grateful — For You!

Latest Posts

7 Reasons Why Sales Reps Don't Use Marketing Content

Decomplicating the Sales + MarTech Landscape

How Interactive Content Creates Meaningful Buyer Engagement

How to Help Sales Reps Engage Buyers with Just-In-Time Learning

How to Help Sales Reps Engage Buyers with Just-In-Time Learning We've all seen and heard the statistics related to the lack of content used by sales reps. Marketing produces entire toolkits of content for reps to …

9 Productive Ways Reps Use Content for Buyer Enablement

9 Productive Ways Reps Use Content for Buyer Enablement Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face …

Customer Outcomes: A New Focus for B2B Sales Growth

Customer Outcomes: A New Focus for B2B Sales Growth We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired …

7 Reasons Why Sales Reps Don't Use Marketing Content

7 Reasons Why Sales Reps Don't Use Marketing Content With the elimination of most face-to-face meetings, today's modern buyers require sellers to be better than ever. The extreme growth in digital …