Content Enablement
Content is the lifeblood of gaining engagement with self-service buyers. Simplify the way you distribute and activate content that supports go-to-market initiatives and ensure it’s used to advance deals.
Centralized Sales Content Activation
Easily upload and distribute internal and external content to sellers and partners for instant access based on user and group permissions. Ensure the most current content is in use and decide which content can be shared and which should stay internal.
- Continuous sync for real-time distribution in every region
- Make content available offline when connectivity is limited
- Access content on mobile phones, tablets, and web browsers
Go-To-Market Collections
GTM initiatives require sales reps to use specific content and tools. With Collections, marketers easily group program content, decks, solution briefs, promotions, and other resources in one folder for easy access by sellers to use with buyers.
- Reps have everything needed for each program in one place
- Distribute collections only to the reps who need them
- Reps can create collections relevant to specific buyers
User Groups Control Access
User groups provide ease with distribution by controlling who sees which content. Simply create groups and assign parameters, then when you add new users, assigning them to a group enables the distribution of specific content to all their devices.
- By region
- By role
- By dealer or distributor
Advanced Tagging for Findability
Sellers spend a crazy amount of time and effort trying to find the right content for every buyer conversation. A combination of search and custom tagging makes finding content fast and easy.
- Tag by persona, stage, industry, product, and region
- Search by keyword, filter with tags
- Search includes indexing the content in PDFs
Inform Reps with Notifications
New content is continuously published, promotions are activated, and new products launched. Push notifications alert reps to what’s new every time they access Modus.
- Alerts notify reps when buyers engage with content
- Marketers can push notifications when a new promo is live
- Ops teams can notify reps about a new learning course
Content Analytics
Marketers often have limited visibility to content usage and buyer engagement once reps are involved. Modus expands your visibility to content from a variety of contexts so you can prove the payoff on your investments in content and optimize your content strategy.
- Track rep use of content
- Know what content buyers view
- Understand spikes in usage
We continue to find new ways to use Modus to have better conversations with contractors, as well as our dealers who then have better conversations with their customers. There’s always another idea, and the Modus team has been great at helping us make them come to life.
