The Modus Blog

Why Your Dealers + Distributors Struggle to Sell for You

Why Your Dealers + Distributors Struggle to Sell for You Channel marketing works well in theory. Doesn’t it? Your dealers and distributors are your channel partners. You give them the product information …

3 Solutions for Direct + Indirect Sellers

3 Solutions for Direct + Indirect Sellers Maybe this scenario sounds familiar to you. Your seller is face-to-face with a buyer—but they don’t have easy or intuitive access to the marketing …

7 Ways to Rock Your Sales Kickoff

7 Ways to Rock Your Sales Kickoff What is your vision for your absolute best sales kickoff event ever? Take a moment and envision the rapt attention of leadership, sales teams, …

Trade Shows for Leads? Here's How.

Trade Shows for Leads? Here's How. In-person events, conferences, and trade shows are once again valuable lead generation sources for the manufacturing, medical device, and specialty …

Today’s PRMs: What’s Missing & How to Fix It

Today’s PRMs: What’s Missing & How to Fix It Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a …

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI The U.S. retail magnate, John Wannamaker, once said:

4 Ways Industrial Manufacturers Are Driving Channel Sales Success

4 Ways Industrial Manufacturers Are Driving Channel Sales Success If you are an industrial manufacturer that sells through dealers, distributors or indirect reps, you likely end each week (or day) with unanswered …

How To Convince Your Boss That It's Time To Go Mobile

How To Convince Your Boss That It's Time To Go Mobile On any given day, the average American looks at their phone 344 times. 😳 Yes, that's right! So, the portability, capability, and versatility of your …

Key Shifts to Make Customer Relationships STICKIER

Key Shifts to Make Customer Relationships STICKIER If 2020 taught us anything, it’s how critical our existing customer relationships are to our businesses. The same is true of our partner …