The Modus Blog

3 Solutions for Direct + Indirect Sellers

3 Solutions for Direct + Indirect Sellers Maybe this scenario sounds familiar to you. Your seller is face-to-face with a buyer—but they don’t have easy or intuitive access to the marketing …

7 Ways to Rock Your Sales Kickoff

7 Ways to Rock Your Sales Kickoff What is your vision for your absolute best sales kickoff event ever? Take a moment and envision the rapt attention of leadership, sales teams, …

Trade Shows for Leads? Here's How.

Trade Shows for Leads? Here's How. In-person events, conferences, and trade shows are once again valuable lead generation sources for the manufacturing, medical device, and specialty …

Is Sales Enablement Dead? No - It's Just Overcomplicated

Is Sales Enablement Dead? No - It's Just Overcomplicated There's been a lot of discussion in the marketplace asking the provocative question: Is sales enablement dead? Our opinion is firm: No, it's not …

How to Keep No-Travel Policies from Disrupting Sales

How to Keep No-Travel Policies from Disrupting Sales Change is hard. Unexpected change is harder.

Customers Shine at Modus Summit 2019

Customers Shine at Modus Summit 2019

Trade Show Training Camp: Get Fired Up to Close More Deals Recap

Trade Show Training Camp: Get Fired Up to Close More Deals Recap We had a blast this week kicking off our Trade Show Training Camp series, which is designed to teach you valuable techniques that will help you close …

7 Sessions Not to Miss at the 2019 Gartner Marketing Symposium Next week, the Gartner Marketing Symposium arrives in sunny San Diego, California. This is one of the top marketing events of the year, bringing …

77% of B2B Buyers Say Making a Purchase is Too Difficult

77% of B2B Buyers Say Making a Purchase is Too Difficult It’s gratifying to get quantitative evidence that the companies I have the pleasure of working with are taking action to meet the needs of their …