The Modus Blog

5 Reasons You Need Content Enablement in the Self-Service Era

5 Reasons You Need Content Enablement in the Self-Service Era The modern buyer has created quite a conundrum for marketing and sales teams. They do so much themselves: research products, find answers to their …

Increase Rep Efficiency + Effectiveness to Engage Today's Digital Buyer

Increase Rep Efficiency + Effectiveness to Engage Today's Digital Buyer The B2B buying environment has changed drastically over the past few years. One of the biggest changes? Buyers are bypassing sales reps altogether, …

7 Traits of Successful Salespeople [Infographic]

7 Traits of Successful Salespeople [Infographic] B2B selling has drastically shifted over the past few years. Remote working environments, buyer-driven sales processes, omnichannel selling - the …

Rethink the ROI of Sales Enablement

Rethink the ROI of Sales Enablement There's a paradigm shift in sales enablement. More than ever before, sellers and marketers are struggling to: ✔️ Engage buyers. ✔️ Maximize content …

Infographic: 7 Reasons Marketers Need a Digital Sales Platform

Infographic: 7 Reasons Marketers Need a Digital Sales Platform Buyer engagement is critical to winning over today's modern buyers. Reps need access to the most relevant and up-to-date content on or offline to …

3 Reasons Medical Device Companies Need Mobile

3 Reasons Medical Device Companies Need Mobile As one of the largest sectors in the healthcare industry, there are currently over 900 medical device companies (IBIS 2022) making it a continually …

7 Reasons Marketers Need a Digital Sales Platform

7 Reasons Marketers Need a Digital Sales Platform Winning deals in today's uber-competitive market requires active buyer engagement. Relevant content shared by sales reps helps build that engagement …

How Innovative is Your Sales and Marketing Tech Stack?

How Innovative is Your Sales and Marketing Tech Stack? Today’s increasingly complex business environment requires sales technologies that can keep pace with buyer expectations and demands while supporting …

9 Ways to Make Your 2023 Sales Kickoff a Winner

9 Ways to Make Your 2023 Sales Kickoff a Winner The year is winding down, and setting sights on the new year is upon us. You know the drill—resolutions for a healthier, more productive life. …