The Modus Blog

Increase Rep Efficiency + Effectiveness to Engage Today's Digital Buyer

Increase Rep Efficiency + Effectiveness to Engage Today's Digital Buyer The B2B buying environment has changed drastically over the past few years. One of the biggest changes? Buyers are bypassing sales reps altogether, …

7 Traits of Successful Salespeople [Infographic]

7 Traits of Successful Salespeople [Infographic] B2B selling has drastically shifted over the past few years. Remote working environments, buyer-driven sales processes, omnichannel selling - the …

Rethink the ROI of Sales Enablement

Rethink the ROI of Sales Enablement There's a paradigm shift in sales enablement. More than ever before, sellers and marketers are struggling to: ✔️ Engage buyers. ✔️ Maximize content …

How Innovative is Your Sales and Marketing Tech Stack?

How Innovative is Your Sales and Marketing Tech Stack? Today’s increasingly complex business environment requires sales technologies that can keep pace with buyer expectations and demands while supporting …

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI The U.S. retail magnate, John Wannamaker, once said:

3 Ways Digital Sales Rooms Drive Buyer Engagement

3 Ways Digital Sales Rooms Drive Buyer Engagement It's no secret that the events of the last few years have changed sales conversations forever. Video calls have replaced the majority of in-person …

Going Beyond Sales Enablement

Going Beyond Sales Enablement In our recent podcast with Sheevaun Thatcher, VP of Digital Learning and Enablement at RingCentral, we started with a question she was asked at a …

15 Actionable Tips to Improve Your Sales Pitch

15 Actionable Tips to Improve Your Sales Pitch Does it feel like someone is trying to sell you something everywhere you turn? No matter where you are, you are bombarded with ads. When someone …

Inspire Your Buyers: Deliver Value

Inspire Your Buyers: Deliver Value With a focus on the psychology of buyers, you might see the world through a different lens like this month's In Pursuit of Growth podcast guest, Tim …