The Modus Blog

5 Reasons You Need Content Enablement in the Self-Service Era

5 Reasons You Need Content Enablement in the Self-Service Era The modern buyer has created quite a conundrum for marketing and sales teams. They do so much themselves: research products, find answers to their …

5 Ways You Can Make Your Content More Engaging

5 Ways You Can Make Your Content More Engaging You've probably heard it before. "Content is King!"

4 Ways to Improve Content Distribution + Help Win Deals

4 Ways to Improve Content Distribution + Help Win Deals For most, the days of sales presentations delivered with a handshake at in-person meetings are long gone. We find ourselves in a far more virtual era.

Increase Rep Efficiency + Effectiveness to Engage Today's Digital Buyer

Increase Rep Efficiency + Effectiveness to Engage Today's Digital Buyer The B2B buying environment has changed drastically over the past few years. One of the biggest changes? Buyers are bypassing sales reps altogether, …

7 Traits of Successful Salespeople [Infographic]

7 Traits of Successful Salespeople [Infographic] B2B selling has drastically shifted over the past few years. Remote working environments, buyer-driven sales processes, omnichannel selling - the …

Infographic: 7 Reasons Marketers Need a Digital Sales Platform

Infographic: 7 Reasons Marketers Need a Digital Sales Platform Buyer engagement is critical to winning over today's modern buyers. Reps need access to the most relevant and up-to-date content on or offline to …

Key Lessons for a Company Rebrand

Key Lessons for a Company Rebrand It's a new year and maybe it's time for a new you—and by "you," we mean your business. In fact, data shows that 75% of businesses have undergone some …

3 Reasons Medical Device Companies Need Mobile

3 Reasons Medical Device Companies Need Mobile As one of the largest sectors in the healthcare industry, there are currently over 900 medical device companies (IBIS 2022) making it a continually …

7 Reasons Marketers Need a Digital Sales Platform

7 Reasons Marketers Need a Digital Sales Platform Winning deals in today's uber-competitive market requires active buyer engagement. Relevant content shared by sales reps helps build that engagement …