Buyer engagement is critical to winning over today's modern buyers. Reps need access to the most relevant and up-to-date content on or offline to build engagement and create deeper buyer conversations. But when data still shows that 65% of content goes unused, perhaps sales reps are having a hard time finding it...
Chances are this isn’t because great content doesn’t exist, it's just not readily available or accessible in an organized manner. Marketers who want to empower their sales counterparts are deploying content enablement solutions to help simplify the way sellers engage buyers. Here's a quick glance at how a revenue enablement platform can help marketers get the right information to their selling counterparts that helps drive revenue and increases ROI - who doesn't want that?!
Here are 7 Reasons Marketers Need a Digital Sales Platform:
