A mobile sales tool can help your salespeople stay organized, on-message, up-to-date, and even appear more professional. But, a good sales tool enables users to leverage it outside of the pitch. Mobile is an investment, so it’s important to know that while sales enablement is the primary function of a mobile sales tool, the right app will go far beyond the pitch.
Here are a few ways you can use a mobile sales tool like Modus to improve communication and support customers, employees, and stakeholders.
1. Employee Onboarding & Information
Imagine a single location that housed everything a new hire needed to get started. Think of the time you could save and how efficient it would be. With the right sales enablement platform, you can load and organize all new hire and necessary company information into a single 'Collection' easily accessed on the platform.
Additionally, take the pain away from your sales and marketing teams' overloaded inboxes of new content and promotional messages, endless conversation threads, and constantly updated sales presentations. Accessing the important information your sellers and marketers need in a timely fashion is a nightmare when it comes to scrolling through the inbox.
Many companies have come up with other systems to store this information in various repositories. But wouldn't it be better if your teams could simply download an app and have all of the information they need at a swipe of a finger?
Instead of storing information in the cloud, where you’ll need an internet connection to access it, storing it on a mobile sales tool allows your employees to access current and important information regardless of their wi-fi situation. There are countless options.
Use the app to store scheduling information, updated sales territories, information about new products, services, promotions, and more. Playing videos or showing large 360-degree product views work perfectly without downloading or waiting for the dreaded buffering to complete while your customer impatiently waits.
Not only does having a centralized location for your content allow your employees to be more organized and connected, but it also allows them to be more engaged with your brand. With the right platform, you'll also be able to measure employee engagement. The same metrics used to measure content shared with customers in the field can be used to measure what your employees are taking time to read.
2. Information and self-help portal for customers
Modus' customer Burlodge gave us this great example of using the platform to distribute and update training information to their customers. If you're leveraging a mobile sales tool to keep your sales and marketing materials up to date and in an easy-to-access location, you should be able to do the same with product information, FAQs, troubleshooting advice, training videos, and even company or product news. The possibilities are endless!
You’ll have full control over the contents of the app, and your customer may not even have to be online to access pertinent information. This is good news for people who work in areas that aren’t wifi-friendly, like certain parts of hospitals, basements of buildings, or areas without great wireless coverage.
Allowing customers to use your platform to access important product information and answer their own questions will help get information into their hands faster and reduce demands on contact support or customer service. This will require less of your team's time and make things easier for your customers while increasing your ROI. It’s a win-win situation👍
3. Communicate important information to investors and stakeholders.
Instead of sending out financial reports, important company news, and other pertinent information over email, use your sales enablement platform to store it. That way, investors and other stakeholders can access that content easily, and you’re assured that they have the correct and most current information at their disposal.
Has your business found other creative ways to use a mobile sales tool? Let us know! Tweet your ideas to us or sound off in the comments. If you’re having a hard time visualizing how these ideas would work, check out Modus and see what you can do with a digital sales tool!
