Lumenis is a global leader in minimally-invasive clinical solutions for the Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies including Laser, Intense Pulsed Light (IPL), and Radio-Frequency (RF).
“One thing we've seen heightened and confirmed (through the pandemic) is that time and our 'mental money' is critical. Anything I can do to help reps have strong, positive mental attitudes—I want to do. The Modus mobile app has really helped because it frees up significant time for users, and allows them to be as responsive as possible to customers.”
Robb leverages Modus in his training and says it has been instrumental in helping both sales and marketing better align, and be more efficient. With the ability to update and distribute information across the company, reps have the most current, relevant and useful information at their fingertips to easily engage their buyers. Lumenis boasts over 85% adoption of the platform because they use it to onboard all new reps (25-32/quarter!) and reiterate the tool's value.
“Our goal is to empower our salespeople so they can focus on sales activity and don’t have to waste time hunting for information.”
Next Steps
Lumenis previewed Modus NextGen—and was excited to move to the updated platform to help their content come to life, increase their organization capabilities, and drive better compliance.
With the help of the Modus migration team, Lumenis is now in the implementation process—and will soon be enabling reps to use the NextGen platform to drive even more revenue.