About the Customer
This customer is the world’s leading manufacturer of heavy equipment. They use a global dealer network of over 200 dealers in over 150 countries to sell and distribute machinery and equipment.
“With [Modus] we are able to tie leads from events to actual sales.”
The First Challenge
This industrial manufacturer principally operates through its three product segments: construction industries; resource industries; and energy and transportation. One of the company’s continuing initiatives is capturing and delivering high-value leads for its global dealer network.
The digital marketing team had been using multiple, isolated tools, which caused some trade show leads to be lost at the point of contact. In addition, delays in following up diminished the value of some of the leads. They needed a solution to help streamline its lead generation process, while improving its digital marketing ecosystem.
Key goals:
- Capturing leads and delivering them to global dealer network more efficiently
- Improving the company’s digital marketing ecosystem
- Effectively presenting and communicating complex technical information for a wide variety of products
Challenge 2
Having dealers all over the world with thousands of sales representatives presents some unique challenges in disseminating marketing and sales materials. Our customer needed a way to get up-to-date materials and information out to its broad network of dealers, quickly, efficiently and in a format that could be deployed worldwide on a variety of platforms in multiple languages.