Create Compelling Conversations with Content

Enable + Grow Sales with Content

In this episode, Alice has a lively conversation with David Fortino—Chief Strategy Officer at NetLine—about the growth-building role that content can play.

Rather than focusing on churning out "thought leadership," marketing can elevate their brand's position in the market by creating content that specifically enables sales to drive conversations with prospects.

Head over to NetLine to download their 2021 State of B2B Content Consumption and Demand Report, covering the who, what, where, when, and why of first-party generated B2B content engagement.