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HubSpot email template builder showing edit template interface

Free Email Template Builder

Close more deals by turning your best emails into templates you can personalize and share with your team.

Get started free

  • Share templates with your team to build on prior successes

  • Personalize & send sales emails via Outlook, Office 365, or Gmail

  • Report on email open rates, link click-throughs, and attachment downloads

  1. Send more sales emails in less time.

    Writing a relevant sales email can take hours. Repeating that process for multiple prospects can eat up your entire week. 

    With HubSpot, you can quickly build email templates using an intuitive interface and pre-made designs. Customize each template to match your brand and content needs. When you’re ready to contact prospects, personalize and send each email in seconds directly within your inbox.

    HubSpot email templates builder drafting email in inbox

  1. Turn successful emails into reusable templates.

    Constantly churning out new email content and designs can strain your team’s bandwidth. Instead of repeating the same process multiple times, replicate the success of prior emails by turning them into customizable templates that can easily be shared with your team.
    Collection of email templates shown in HubSpot email templates software

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    Collection of email templates shown in HubSpot email templates software

  2. Optimize email templates with built-in reporting.

    With HubSpot’s email template builder, you get real-time insight into email open rates, attachment clicks, and more. You can then use those metrics to determine which templates perform best and double-down on the content that converts.
    HubSpot email templates analytics showing bar chart of sends, opens, clicks, and replies

    Click to enlarge
    HubSpot email templates analytics showing bar chart of sends, opens, clicks, and replies

  3. Personalize your one-on-one emails at scale.

    Keep your prospects engaged by tailoring the content in your email templates. Easily add personalization tokens, relevant sales documents, and meeting links. Or include a personalized video through the built-in Vidyard integration.
    HubSpot email templates interface showing ability to add personalization tokens

    Click to enlarge
    HubSpot email templates interface showing ability to add personalization tokens

  4. Send email templates from your inbox.

    HubSpot’s email template builder is compatible with the apps your team already uses, so you can see and send templates straight from your inbox. Personalize and send sales emails from your email platform of choice — Gmail, Google Workspace, Outlook, or Office 365.
    List of HubSpot email templates shown in email inbox

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    List of HubSpot email templates shown in email inbox

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Related Resources

If you’re interested in email template builder, these related resources may help.

Frequently Asked Questions

  • Sales email templates are pre-written messages that sales teams can use as a starting point in their one-to-one communications with prospects. They make it fast and easy to send targeted, professional, high-performing emails without “reinventing the wheel” every time sales needs to send an email.

    HubSpot offers sales email templates that support each step of the customer journey, from first touch to follow-up and beyond. You can also create templates from scratch for the whole team to use.

  • HubSpot’s email templates are part of Sales Hub, and you can get started with them for free. If you’re looking for more advanced features to help automate and scale your sales operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Sales Hub.

  • Email templates can be implemented immediately. Simply find a template that works for you and input your content. Your team will be sending beautiful, well-designed emails in no time.

  • When using email templates, there are a few best practices to keep in mind:

    • Double-check that each template aligns with your brand.
    • Avoid overly technical terms and focus on readability instead. 
    • Test the template’s look and feel by sending it to yourself first. 
    • Use personalization tokens and CRM data to tailor each email to its intended recipient. 

  • HubSpot’s sales email templates make it easy to create and send high-converting sales emails without ever leaving your inbox. Choose a template from the template library, customize the content using data in your CRM, and get real-time metrics on your customers' interactions. Then, share the most effective templates with your team to save time and give productivity a boost.

  • There are several different approaches to creating sales email templates with HubSpot. The first involves customizing a pre-made template from HubSpot’s library. The second involves creating a new template from scratch. Lastly, you can also use the template builder to turn your most successful previous sales emails into reusable templates.

  • To use an email template, you can:

    • Go to your HubSpot account or navigate to your Gmail, Outlook, or Office 365 inbox.
    • Select the contact you want to email.
    • Select your preferred template.
    • Customize the content, then send yourself a test email to ensure everything looks the way you want it to.
    • Send the email to your recipient.
    • The email will be tracked automatically, and you’ll be able to see insights on template performance in your reports.