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Marketing analytics, screenshot of deal amount by sales team activity report

Marketing Analytics & Dashboard Software

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

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  • Identify top-performing assets across the buyer’s journey

  • Check site performance and measure traffic

  • Analyze reports across several marketing channels

  1. Analyze marketing performance in one easy-to-use dashboard.

    Marketers have access to more data than ever before. But that data is hard to analyze when it lives in separate systems. It can be a challenge to track performance and get campaign insights.

    Start making smarter, data-backed decisions with HubSpot’s marketing analytics and dashboard software. See how marketing interactions drive revenue, track site analytics, and get detailed reports for all your marketing channels.

    Analyze marketing performance with multi-touch dashboards

  1. Track the complete customer lifecycle.

    See how every marketing interaction contributes to closed revenue. Build reports that analyze your CRM data to discover key trends. Track the actions of your website visitors to understand behavior and trigger automation workflows. Use multi-touch revenue attribution to map how marketing touchpoints work together to drive revenue.
    Screenshot of event triggers and completions.

    Click to enlarge
    Screenshot of event triggers and completions.

  2. Analyze website performance metrics.

    To create a great web experience, you need to know how visitors are interacting with your site. Measure traffic to your website and check its quality based on interactions. Analyze how each of your pages is performing, compare key metrics like sessions and conversion rates, and find out which traffic sources bring in the most sessions and customers over time.
    Dashboard showing different website traffic sources

    Click to enlarge
    Dashboard showing different website traffic sources

  3. Get detailed marketing reports.

    With HubSpot, analytics are built into everything you do, right out of the box. Have all the data you need to make smarter, data-driven decisions as you grow. See detailed reports for every marketing asset, from your website to emails, blog posts, social media, and more. Then add any report to your dashboard to track everything in one place.
    Lead generation dashboard with bar charts and pie charts with lead sources and daily numbers.

    Click to enlarge
    Lead generation dashboard with bar charts and pie charts with lead sources and daily numbers.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Related Resources

If you’re interested in marketing analytics, these related resources may help.

Frequently Asked Questions

  • Marketing analytics are a combination of metrics and data points used to benchmark, track, and forecast the performance of your marketing campaigns. Often, marketing analytics dashboards will track metrics such as email opens, traffic, form fills, and revenue attributable to each individual campaign or marketing channel.
  • Marketing analytics dashboards and reports are built right into Marketing Hub, so you can start tracking campaigns as soon as you launch them with no additional setup required.

  • Marketing analytics software can help your business in various ways:

    • Visualize and compare all your digital marketing initiatives in one dashboard.
    • Surface opportunities to direct your marketing budget toward your most successful efforts.
  • HubSpot’s marketing analytics and dashboard software is available for free, no credit card required. If you’re looking for more advanced features, HubSpot also offers premium analytics features with the Starter, Professional, and Enterprise editions of Marketing Hub.
  • A marketing dashboard should give you insight into how each marketing initiative affects your bottom line. Generally, a standard marketing dashboard includes the following KPIs:
    • The number of page views or visitors
    • The measure of leads and visits coming from each page and campaign
    • Campaign engagement metrics
    • The count of leads and purchases driven by forms, landing pages, social campaigns, and email marketing blasts
    • Conversion rate measurements