Overview

Follow-Ups sent from Modus send recipients to a single customer microsite to view all Follow-Up contents. The Microsite provides recipients with the ability to invite others to view content, as well as continue the discussion from the Follow-Up via the on-screen comments function. Each visitor will be prompted for their email address upon initial entry to ensure comments and media view analytics are attributed to the appropriate person.

How this works

Sending a follow-up

Sending a Follow-Up operates as usual, with Modus Communicate sending an email or SMS message to your recipients. When the recipient clicks a link in a Follow-Up, they will be redirected to the Customer Microsite, displaying a thumbnail of each file sent via Follow-Up. A new Customer Microsite is created for each follow-up sent.

Visiting a Customer Microsite

All Follow-Up emails will display in your sent messages folder of the email account you used to send content from Modus Communicate. You can access your Customer Microsites via clicking a media link in the Follow-Up message.

Note: You will be prompted to enter your email address to ensure media views and comments are attributed to the appropriate person if:

You are visiting a Customer Microsite for the first time, regardless of being the sender or recipient
You are visiting a Customer Microsite from a new device
You are visiting a Customer Microsite from a browser with a cleared cache or blocked/removed cookies

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Using Comments on a Customer Microsite

Comments give you the added functionality to directly mention a Customer Microsite visitor or mention everyone on the microsite using the '@' mention function. Upon typing '@' in the draft message box, the user will be prompted to select from a list of attendee aliases, which are each visitor's email account truncated before the '@domain.com' part of the address. The '@everyone' option will automatically appear each time the '@' mention list is shown. If you are mentioned in a comment, an email will be sent to the email address you entered upon initial entry to the Customer Microsite.

Customer Microsite commenters can edit or delete their own comments at their discretion.

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Deleted and Expired Content Previously Added to a Customer Microsite

Content which was sent in a Follow-Up that has since expired or has been removed from your Modus Communicate app by an administrator will appear greyed-out and unclickable, as seen here:

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The tooltip will read, "This file has been removed by a [Company Name] administrator."

Inviting Users to an Existing Customer Microsite

Customer Microsite owners and visitors can invite more users to the Customer Microsite by using the Invite button displayed in the upper right corner of the Customer Microsite webpage.

Invitations can be sent directly from the Customer Microsite via Email or you can get the shareable link to use an alternative form of delivery.

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Email Notifications for Customer Microsite Activity

Notifications are sent via email to Modus Communicate users and their Follow-Up recipients. As a Modus Communicate user, you are the owner of the Customer Microsite if you sent the initial Follow-Up message.

Note: Notifications are customized with your Account name. So anywhere you see Modus mentioned in the email messages, you can expect to see your Company name.

As the owner, you receive email notifications when:

A new user visited your Customer Microsite:
A user viewed content on your Customer Microsite:
A comment is made on your Customer Microsite:
You were mentioned in a comment on your Customer Microsite:

As a visitor to a Customer Microsite, you will receive notifications only when you are mentioned in a comment or if someone uses the @everyone mention.

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Note: All Customer Microsite notifications include an option to unsubscribe, for visitors and senders.

Analytics

The Customer Microsite improves analytics data collection for when users send a Follow-Up to more than one person, or the recipient forwards the link on to others. Modus technology “knows” who the recipient is because our analytics service is BCC’d on the email automatically. If a Modus user deletes this BCC email from a Follow-Up draft, we are no longer able to determine who has received the Follow-Up. Removal of our analytics service from the BCC will force the Customer Microsite to prompt the recipient for their email address.

Tracking multiple devices and Follow Up recipients

Unlike the old Follow-Up landing page, the Customer Microsite will automatically know who the Follow-Up recipient is when they first click the link. When the recipient clicks the link, the Customer Microsite will “remember” them. Whenever a Customer Microsite is accessed by someone else or from a different device, the visitor must complete a prompt asking them to enter their email address must be completed before entry.

Sometimes, this service may take up to 15 minutes to process requests, so if someone sends a follow-up and the recipient clicks on it immediately, it may prompt them as well.

Inviting additional viewers to the Customer Microsite

Recipients can also use the Invite button to have someone else join the conversation. Inviting additional contacts will send a new unique link to the invitee(s). This link will have the same tracking behavior as the initial Follow Up message tracking capabilities -- it will track the first recipient from the first device.

Branding you Customer Microsite

Customizing the Logo

In your Media Manager's General > Admin settings, you can adjust the logo and background image of your company's Customer Microsite experience. Currently, we only allow for one branded experience per account.

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By default, the Landing Page logo is the Modus Engagement logo. You can turn this off completely with the "Show Landing Page Logo" toggle, or choose to change this to your company's logo.

You can also customize the background of your Microsite by uploading an image to the "Customize Landing Page Background" section. This will update the background of the frame in your Customer Microsite where the added content is displayed.

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