How to Solve your Customer's Pain Points

Sales Reps have to understand their buyers' pain to help remedy the problem.

In this episode, Alice talks to sales enablement practitioner Roderick Jefferson about diagnosing your customer's problems—and helping them make the best decision to help themselves and their company. 

The most important question to ask your potential customer is, "If you move forward with this, what will this mean to you individually?" Sales reps should focus on selling the experience that potential clients can only get by working with them (and their company).