Sales + Marketing Leaders Have to Look at Revenue Operations Differently...
Marketers need to provide content that engages. Sales needs to add value to buyers.
But leaders need to ensure it all points to relevance for the buyer.
That's why it's necessary for revenue operations to look at the customer experience and work backwards.
In this inaugural episode, Alice Heiman interviews business growth experts Jay Baer and Ardath Albee to discuss ways revenue leaders can make their businesses more relevant and interesting—and truly connect with customers.